Survey shows Australia gyms outperforming international counterparts
Australia is seeing the greatest percentage of fitness club members return to their gyms - by comparison with counterparts in Canade, the UK and the USA - according to a newly released international survey from athletic apparel website RunRepeat.
RunRepeat’s survey shows 52.80% of Australian fitness club members have returned to their gyms following Coronavirus restrictions having eased, by comparison with 32% in the UK, 30% in Canada and 29% in the USA.
The figures also show that Australia had the lowest membership cancellation rate (15.20%) by comparison with 20% in the USA and 21% in the UK and Canada while the UK had the smallest proportion of members considering cancelling (36%) against 38% in Australia and 39% for Canada and the USA.
The survey of 10,824 gym members which asked how they felt about returning to their gyms and their memberships also showed 46% of Australian gym members were keeping their membership, against 42% in the UK, 40% in the USA and 39% in Canada.
In comparison to RunRepeat’s original survey published earlier this year (reported at Survey suggests Australian gyms facing massive membership decline), 15.69% fewer gym members across the four nations have returned than had planned and 22.49% more have either cancelled or are considering cancelling (8.12% more cancelled, 15.93% more considering cancelling).
Key findings of the survey, conducted on the RunRepeat website between 1st and 13th August were:
● Only 30.98% of gym members have returned to their gym since lockdowns.
● 59.06% have cancelled or are considering cancelling their memberships(19.59% cancelled, 40.11%
considering).
● Consumer confidence in gyms has decreased since March, with:
○ 22.35% fewer members returned to their gyms than had expected to by now
○ 22.49% more respondents have already cancelled or considering cancelling their memberships than expected to in March
Click here to visit the RunRepeat website.
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