News: Marketing
Audience Republic partners with Ticketbooth giving event organisers access to marketing tools
All-in-one event marketing platform, Audience Republic, has entered into a new partnership with Patron Technology’s Ticketbooth product enabling Ticketbooth clients to access Audience…
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New PwC survey reveals state of the Global Sports Industry
80% of sport industry executives believe shifting media landscapes and growing expectations for sport’s societal roles are the sector’s key market forces according to the newly…
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New WTTC report provides vital investment recommendations for tourism sector post-COVID pandemic
The World Travel and Tourism Council has today launched a significant new report – ‘Investing in Travel and Tourism’ - providing investment recommendations for governments…
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How confident can fitness businesses be in AI predictions?
I am often asked about the accuracy of AI - how confident we can be in its predictions. It’s understandable. Operators are, after all, being asked to move away from an expertise-led…
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2021 World Tourism Day set to celebrate inclusivity
In an intervention that aims to drive the global recovery of the pandemic impacted industry, the United Nations World Tourism Organization has invited all member states, stakeholder…
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New Les Mills Global Fitness Report suggests members ready to ‘flock’ back to facilities
Gyms around the world are set for a “roaring recovery” as they emerge from the pandemic, with fitness fans eager to get out of the house and back to working out with friends,…
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MKTG reveal 2021 Frontier survey findings on sport and entertainment sponsorship
MKTG Sports + Entertainment, part of dentsu Sports International, has today released the results of its global 2021 Frontier survey which reveals insights on the state of sponsorship in the…
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World Economic Forum study identifies fitness as the most popular physical activity globally
A new global exploring attitudes to sport and exercise in 29 countries, has revealed that fitness is the world's most popular physical activity and that more than half of those surveyed…
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