News: Marketing

Audience Republic partners with Ticketbooth giving event organisers access to marketing tools

All-in-one event marketing platform, Audience Republic, has entered into a new partnership with Patron Technology’s Ticketbooth product enabling Ticketbooth clients to access Audience…

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Sep 22, 2021 Events / Marketing / Technology / Venues /


New PwC survey reveals state of the Global Sports Industry

80% of sport industry executives believe shifting media landscapes and growing expectations for sport’s societal roles are the sector’s key market forces according to the newly…

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Sep 21, 2021 Finance / Marketing / Sport / Technology /


New WTTC report provides vital investment recommendations for tourism sector post-COVID pandemic

The World Travel and Tourism Council has today launched a significant new report – ‘Investing in Travel and Tourism’ - providing investment recommendations for governments…

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Sep 17, 2021 Finance / Government / Hospitality / Marketing / Tourism /


How confident can fitness businesses be in AI predictions?

I am often asked about the accuracy of AI - how confident we can be in its predictions. It’s understandable. Operators are, after all, being asked to move away from an expertise-led…

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Sep 12, 2021 ByIan Mullane Billing / Fitness / Marketing / Technology /


2021 World Tourism Day set to celebrate inclusivity

In an intervention that aims to drive the global recovery of the pandemic impacted industry, the United Nations World Tourism Organization has invited all member states, stakeholder…

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Sep 10, 2021 ByNigel Benton Marketing / Safety / Tourism /


New Les Mills Global Fitness Report suggests members ready to ‘flock’ back to facilities

Gyms around the world are set for a “roaring recovery” as they emerge from the pandemic, with fitness fans eager to get out of the house and back to working out with friends,…

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Sep 9, 2021 Fitness / Marketing / Wellness /


MKTG reveal 2021 Frontier survey findings on sport and entertainment sponsorship

MKTG Sports + Entertainment, part of dentsu Sports International, has today released the results of its global 2021 Frontier survey which reveals insights on the state of sponsorship in the…

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Sep 9, 2021 Entertainment / Events / Finance / Marketing / Sport /


World Economic Forum study identifies fitness as the most popular physical activity globally

A new global exploring attitudes to sport and exercise in 29 countries, has revealed that fitness is the world's most popular physical activity and that more than half of those surveyed…

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Sep 3, 2021 Fitness / Marketing / Sport / Wellness /



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