News: Marketing

Elite women’s sport anticipated to generate over US$1 billion in revenue in 2024

Global consultants Deloitte anticipate women's elite sports to generate US$1.28 billion revenue in 2024 - marking the first time that annual global revenues for women’s sport will…

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Nov 30, 2023 Events / Finance / Marketing / Sport /


The Fit Club rating system launches during Dubai fitness and wellness expo

Following successful launches in New York, London, Singapore and Sydney, The Fit Guide has marked its arrival in the Middle East, launching during the fitness and wellness expo Dubai Active…

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Nov 29, 2023 Consultants / Events / Fitness / Marketing / Wellness /


Saudi Tourism Authority partners with Huawei to boost Chinese tourism

The Saudi Tourism Authority last month signed a memorandum of understanding with Huawei Mobile Services and its advertising branch, Petal Ads to bolster the number of Chinese visits to the…

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Nov 24, 2023 ByKaren Sweaney Culture / Marketing / Tourism /


WADA launches digital campaign highlighting benefits of training naturally and pitfalls of steroids

The World Anti-Doping Agency (WADA) has launched a new social media campaign under the tagline ‘Natural Is Enough’ inviting young people across Europe to join the ‘natural…

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Nov 21, 2023 Fitness / Marketing / Safety / Wellness /


AI to underpin growth of Middle East’s attractions and entertainment market

Members of the Middle East and North Africa Leisure and Attraction Council (MENALAC) are highlighting how a growing number of its member operators are using artificial intelligence (AI) for…

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Nov 17, 2023 Attractions / Marketing / Technology / Ticketing / Tourism /


WTM Global Report shows tourists favouring new experiences over sun loungers

Research from World Travel Market London 2023, the world’s most influential tourism industry event, has revealed that more holidaymakers are abandoning their sun loungers in favour of…

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Nov 16, 2023 ByNigel Benton Marketing / Recreation / Tourism /


DXFactor looks to drive fitness brand growth

Technology services company DXFactor is entering the Australian market offering its digital transformation expertise to the fitness market. Offering outcome-driven digital solutions that…

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Nov 14, 2023 Fitness / Marketing / Technology /


Tourism and Events Queensland launch new campaign in China

Tourism and Events Queensland (TEQ) have launched a new brand platform - ‘A Beautiful Way to Be’- in China, the latest and final international market to be introduced to the new…

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Nov 13, 2023 Marketing / Tourism /



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