News: Marketing

MKTG Sports and Entertainment strengthens service offerings and refreshes organisation

Dentsu's MKTG Sports and Entertainment has today announced a strategic enhancement of its service offerings which include launching a specialised PR and Talent Marketing division;…

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Mar 18, 2024 Entertainment / Events / Marketing / Sport /

 
 

IOC President marks 100 year anniversary of the Olympic Winter Games

International Olympic Committee President Thomas Bach has celebrated the 100th anniversary of the first Olympic Winter Games - held in the French community of Chamonix in 1924 - this…

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Mar 18, 2024 Events / Marketing / Sport /

 
 

Legoland Malaysia looks to drive tourism growth through collaboration

With the nation’s tourism industry rebounding, Legoland Malaysia Resort is aiming to drive tourism growth through collaboration coupled with immersive cultural experiences, new…

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Mar 17, 2024 Attractions / Entertainment / Marketing / Tourism / Waterparks /

 
 

Global sports industry revenues predicted to reach US$260 billion by 2033

A newly-released report from sports marketing agency Two Circles has predicted that the global sports industry will be worth $260 billion by 2033. Assessing the market as currently…

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Mar 12, 2024 Marketing / Sport /

 
 

ROLLER delivers insights into visitor segmentation for attractions and theme parks

Ticketing, CRM and POS specialist platform ROLLER has shared its insights into visitor segmentation for theme parks and attractions - providing a detailed look at approaches, applications…

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Mar 10, 2024 Attractions / Marketing / Retail / Technology / Tourism /

 
 

IHRSA rebrands as the Health & Fitness Association

The International Health, Racquet and Sportsclub Association (IHRSA) has announced that it is to operate under the new name of the Health & Fitness Association - a modernisation that it…

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Mar 7, 2024 Education / Fitness / Marketing / Wellness /

 
 

Singapore Prime Minister defends Taylor Swift concert deal

Singapore Prime Minister Lee Hsien Loong has defended the deal that saw the city become the only South-East Asian stop off for global singing star Taylor Swift during her worldwide The Eras…

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Mar 5, 2024 Entertainment / Finance / Marketing / Venues /

 
 

Life Fitness promotes Andrew Mahadevan to Chief Commercial Officer

Global fitness equipment leader Life Fitness has promoted Andrew Mahadevan, Vice President & Managing Director, to Chief Commercial Officer, effective 1st April. Mahadevan's…

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Mar 4, 2024 Fitness / Marketing /

 
 

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