News: Marketing
MKTG Sports and Entertainment strengthens service offerings and refreshes organisation
Dentsu's MKTG Sports and Entertainment has today announced a strategic enhancement of its service offerings which include launching a specialised PR and Talent Marketing division;…
read moreIOC President marks 100 year anniversary of the Olympic Winter Games
International Olympic Committee President Thomas Bach has celebrated the 100th anniversary of the first Olympic Winter Games - held in the French community of Chamonix in 1924 - this…
read moreLegoland Malaysia looks to drive tourism growth through collaboration
With the nation’s tourism industry rebounding, Legoland Malaysia Resort is aiming to drive tourism growth through collaboration coupled with immersive cultural experiences, new…
read moreGlobal sports industry revenues predicted to reach US$260 billion by 2033
A newly-released report from sports marketing agency Two Circles has predicted that the global sports industry will be worth $260 billion by 2033. Assessing the market as currently…
read moreROLLER delivers insights into visitor segmentation for attractions and theme parks
Ticketing, CRM and POS specialist platform ROLLER has shared its insights into visitor segmentation for theme parks and attractions - providing a detailed look at approaches, applications…
read moreIHRSA rebrands as the Health & Fitness Association
The International Health, Racquet and Sportsclub Association (IHRSA) has announced that it is to operate under the new name of the Health & Fitness Association - a modernisation that it…
read moreSingapore Prime Minister defends Taylor Swift concert deal
Singapore Prime Minister Lee Hsien Loong has defended the deal that saw the city become the only South-East Asian stop off for global singing star Taylor Swift during her worldwide The Eras…
read moreLife Fitness promotes Andrew Mahadevan to Chief Commercial Officer
Global fitness equipment leader Life Fitness has promoted Andrew Mahadevan, Vice President & Managing Director, to Chief Commercial Officer, effective 1st April. Mahadevan's…
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