News: Marketing
UNWTO looks to build a new ‘narrative’ around tourism as a driver of growth
A move to more effectively portray tourism as a crucial driver of growth, both in traditional media and on content platforms, in addition to evaluating the evolution of tourism…
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Gen Z consumers shaping the fitness industry
A newly released report based on research conducted by ClubIntel has revealed that the Gen Z fitness consumer is a driving force in shaping the future of the fitness industry. Delving into…
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Universal Parks and Resorts undertakes global rebrand
In a move explained as "better reflecting" the changing nature of its offerings, Universal Parks and Resorts is being rebranded as Universal Destinations & Experiences.…
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Vietnam Golf marketing initiative aims to boost juniors via events and coaching programs
Recognising that the "future of golf in Vietnam is in the hands of the juniors", Vietnam Golf Coast (VGC) - a rebooted destination marketing initiative linking Central…
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Official branding launched for FIFA World Cup 2026 along with campaign ‘WE ARE 26’
The official branding for FIFA World Cup 2026 was launched on 17th May 2023 with the FIFA World Cup™ Trophy - the most widely recognised and prized sporting asset globally –…
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Ho Chi Minh City roadshow promotes Vietnamese tourism in Australia
With Vietnam looking to return international tourism to pre-pandemic levels the Ho Chi Minh City Department of Tourism is currently hosting a series of promotional events on…
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Indian National Hockey Team secures sponsorship extension from Odisha
The Indian National Hockey Team has secured an extension of its support from the Odisha State Government for the next ten years which will see the partnership run until the end of January…
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Volleyball World extends partnership with Japanese sport brand Mizuno
Volleyball World - the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners - has announced a multi-year extension of its…
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