News: Marketing

UNWTO looks to build a new ‘narrative’ around tourism as a driver of growth

A move to more effectively portray tourism as a crucial driver of growth, both in traditional media and on content platforms, in addition to evaluating the evolution of tourism…

read more

May 29, 2023 Attractions / Marketing / Technology / Tourism /


Gen Z consumers shaping the fitness industry

A newly released report based on research conducted by ClubIntel has revealed that the Gen Z fitness consumer is a driving force in shaping the future of the fitness industry. Delving into…

read more

May 23, 2023 Fitness / Marketing / Wellness /


Universal Parks and Resorts undertakes global rebrand

In a move explained as "better reflecting" the changing nature of its offerings, Universal Parks and  Resorts is being rebranded as Universal Destinations & Experiences.…

read more

May 23, 2023 Attractions / Entertainment / Marketing / Tourism /


Vietnam Golf marketing initiative aims to boost juniors via events and coaching programs

Recognising that the "future of golf in Vietnam is in the hands of the juniors", Vietnam Golf Coast (VGC) - a rebooted destination marketing initiative linking Central…

read more

May 19, 2023 Education / Events / Golf / Marketing / Sport /


Official branding launched for FIFA World Cup 2026 along with campaign ‘WE ARE 26’

The official branding for FIFA World Cup 2026 was launched on 17th May 2023 with the FIFA World Cup™ Trophy - the most widely recognised and prized sporting asset globally –…

read more

May 18, 2023 Design / Events / Marketing / Sport / Venues /


Ho Chi Minh City roadshow promotes Vietnamese tourism in Australia

With Vietnam looking to return international tourism to pre-pandemic levels the Ho Chi Minh City Department of Tourism is currently hosting a series of promotional events on…

read more

May 17, 2023 Culture / Events / Marketing / Tourism /


Indian National Hockey Team secures sponsorship extension from Odisha

The Indian National Hockey Team has secured an extension of its support from the Odisha State Government for the next ten years which will see the partnership run until the end of January…

read more

May 16, 2023 Events / Finance / Government / Marketing / Sport /


Volleyball World extends partnership with Japanese sport brand Mizuno

Volleyball World - the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners - has announced a multi-year extension of its…

read more

May 16, 2023 Events / Marketing / Sport /



Receive all the latest leisure news, product and event updates from across Asia when it launches later this year.