News: Marketing

Fanatics signs partnership with Rugby Australia to become official online store provider

Rugby Australia and Fanatics, a leading global digital sports platform, have entered into an exclusive partnership that will see Fanatics launch and run the official Rugby Australia online…

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May 27, 2024 Marketing / Retail / Sport /


Fitness campaign promotes regular physical activity among Saudis

Aiming to help people engage in physical activities, the Saudi Sports for All Federation has launched a new public-oriented exercise campaign ‘Move Your World’. The Saudi Press…

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May 22, 2024 Fitness / Government / Marketing / Wellness /


PIF and WTA sign multi-year partnership to accelerate global growth of women’s tennis

The Public Investment Fund (PIF) and the WTA have signed a multi-year partnership that will support their shared ambition to grow women's professional tennis and inspire more women and…

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May 21, 2024 Marketing / Sport /


Hard Rock International’s promotion of new global loyalty program features array of celebrities

Lionel Messi, Noah Kahan, John Legend and Shakira star in a Hard Rock International global campaign promoting the new Unity by Hard Rock loyalty program that rewards Hard Rock members…

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May 8, 2024 Entertainment / Hospitality / Marketing /


Keepme launches ‘Fitness Marketers’ Cheat Sheet’ to aid fitness industry professionals with AI Strategies

Offering a significant benefit for fitness industry marketers, Keepme has unveiled the latest addition to its Best Practice Series: the ‘Fitness Marketers' Cheat Sheet’.…

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May 1, 2024 Fitness / Marketing / Technology /


NBA delivers record-breaking season across digital and social platforms across Asia-Pacific

The National Basketball Association (NBA) today announced that its 2023/24 regular season delivered record-breaking social and digital engagement across Asia-Pacific nations as well as…

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Apr 20, 2024 Marketing / Sport / Technology /


Tenka appoints Claire Kelly as Managing Director Gemba Europe and Middle East

Tenka, owners of Gemba and Turnstile, has announced that Claire Kelly has transitioned from her role as Gemba Europe General Manager to the new position of Managing Director Gemba Europe…

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Apr 18, 2024 Marketing / Sport /


AXS joins with TikTok in global ticketing partnership

Popular short-form video hosting service TikTok has announces a new partnership with ticketing platform AXS to offer fans a new way to discover and buy tickets to live events. Live in…

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Apr 17, 2024 Entertainment / Marketing / Technology / Ticketing /



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