News: Marketing
Funlab launches virtual ‘apart-y’ experiences across its brands
Entertainment and hospitality provider Funlab has launched a new ‘Virtual Apart-ys’ platform - available through its Holey Moley, Archie Brothers Cirque Electriq, B. Lucky &…
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Dubai reopens for international tourists
After a nearly four-month closure, Dubai has this week reopened to international tourism, although there will be restrictions on arrivals. Incoming tourists will be required to present a…
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World Athletics looks to broaden mass participation reach
World Athletics has released a four-year Strategic Plan setting out ambitions to double its number of commercial partners, align its hosting protocols with the needs of cities and…
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World Athletics partners with Parkrun to boost participation
World Athletics and parkrun Global Limited have announced a new partnership by which they will combine their resources to grow the sport of athletics and deliver good health and fitness…
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Tokyo Olympic organisers set to re-engage with sponsors
Organisers of the Tokyo 2020 Olympics are looking to start talks with sponsors next month about the implications of the rescheduled Games. Local media have reported that discussions will…
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Founder Greg Glassman sells CrossFit in aftermath of racism backlash
Two weeks after announcing his retirement from the business following fierce backlash for a tweet relating to the murder of George Floyd, CrossFit founder Greg Glassman has sold the…
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ICC says T20 Women’s World Cup 2020 broke viewing records for female sport
The International Cricket Council (ICC) has claimed that the Women’s T20 World Cup 2020 was one of the most-watched women’s sporting events in history. From its opening fixture…
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F45 Training partners with Glofox for international franchisee expansion
Gym management software platform Glofox, has today announced a partnership with F45 Training, one of the fastest-growing fitness franchors. The partnership will see the Glofox software…
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