News: Marketing
Olympic bronze medallist Rhydian Cowley recognised for climate advocacy at BBC Green Sport Awards
Australian race walker Rhydian Cowley, a bronze medallist in the marathon race walk mixed relay at the Paris 2024 Olympic Games, has been named the Green ‘World Athlete of the…
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Taiwan Tourism sees visitation growth from Australia and New Zealand
Taiwan has witnessed a consistent month-on-month increase in visitors from Australia and New Zealand (AUNZ) between January and May 2024, with a total of 54,251 arrivals. This represents…
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Asian volleyball competitions attracted US$38 million in sponsorship in 2023
Asia’s elite volleyball competitions generated US$38.4 million in sponsorship, making it the 11th ranked regional sport sponsorship platform - despite volleyball accounting for only…
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Malaysia maintains top ranking as destination for Muslim travellers
Malaysia retained its top position as the premier destination for Muslim travellers after receiving over 4.5 million Muslim international arrivals in 2023. As advised by the Islamic…
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54 appoints sport analytics specialist to drive Data and Insights
Global sports and entertainment agency 54 has appointed Rob Balsom as Head of Data and Insights. Balsom will lead a growing team of data professionals, providing strategic intelligence to a…
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Chimelong Group and Coca-Cola China announce five-year partnership
Theme park operator Chimelong Group entered into a five year strategic partnership with beverage giant Coca-Cola China on 27th September to boost the guest experience at…
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Qatar global campaign showcases attractions and experiences
Visit Qatar has launched its latest global campaign 'Surprise Yourself’ aimed at attracting six million visitors annually and to establish Qatar as a must-visit tourist…
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Germany’s FIBO announces KSM-66 Ashwagandha as inaugural title sponsor
Germany’s FIBO, a leading fitness industry trade show, has for the first time in its 40-year history, announced its inaugural title sponsor: KSM-66 Ashwagandha. The partnership with…
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