News: Marketing
Japanese advertising agency Dentsu fined over Tokyo Olympics bid-rigging
Global marketing and advertising agency Dentsu has been fined 300 million yen (US$1.94 million) after admitting to rigging bid contracts for test events ahead of the Olympic Games in Tokyo…
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Katapult 2030 Trends Report charts future for themed entertainment industry
A newly released report from UK-based themed attractions, experiences and destinations design team Katapult has looked at how consumer behaviour megatrends will change the themed…
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Myzone establishes global industry advisory group
Jay Worthy, Global Chief Executive at Myzone, the leading heart rate monitoring fitness wearable brand, has assembled a global industry advisory group to provide the business with strategic…
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Singapore Tourism Board Oceania partners with global creative and marketing agency Komodo
Singapore Tourism Board Oceania has teamed up with global social media and influencer marketing agency, Komodo to launch the world’s first gamified TikTok travel miniseries, featuring…
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New Stats Perform report shows sports’ excitement about the transformative potential of AI
A newly published report has revealed that sports media organisations and sponsors are excited about the transformative potential of artificial intelligence on helping grow fans and…
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UTMB World Series partners with global trail running brand Aonijie
UTMB World Series has entered into an exclusive three-year partnership with Aonijie, a globally renowned brand specialising in trail running equipment. Aonijie will become the official…
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New World Rugby partnership looks to redefine fan experience
World Rugby has announced an exclusive agreement with Sports Travel and Hospitality (STH) which it says will “redefine the premium fan experience” through the next three…
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Aardman and Spacetoon partner to deliver ‘Shaun the Sheep’ to MENA region
Multi-award-winning independent animation studio Aardman has strategically partnered with Spacetoon, an international media and entertainment conglomerate directed to families to deliver…
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