PwC predict global sports revenues to reach US$145.3 billion
International sports revenues are predicted to increase to US$145.3 billion over the next five years, according to international consultants PricewaterhouseCoopers (PwC).
The second edition of PwC's Changing the game: outlook for the global sports market to 2015 predicts that global sports revenues will grow to US$145.3 billion over the period 2010 to 2015, at an annual compound growth rate of 3.7%.
Factors driving this grwoth include a rebound in TV advertising, the on-going migration of sports to pay TV and the return of financial services and automotive companies to sponsorship, plus a number of major the upcoming 2012 Olympics in London, along with the 2014 Winter Olympics in Sochi and the 2014 FIFA World Cup in Brazil.
North America will remain the largest market followed by Europe, Middle East and Africa (EMEA) and Asia. The Latin American market will have the highest CAGR rate due to the 2014 World Cup in Brazil.
PwC's UK Head of Sports Practice Julie Clark explains that "while the balance of power is shifting to some emerging markets which are hosting mega sports events over the next few years, the growth opportunities in the traditional developed markets are far from over.
"What has been clear through this era of economic uncertainty is that the balance of global economic power is shifting to the East and this will help maintain the internationalisation as sports seek new revenues from the growing middle classes in the emerging nations."
'Changing the game: outlook for the global sports market to 2015' gives PwC's take on the trends impacting the key market segments:
• Gate revenues - still the biggest source of revenues in most markets, but the success stories will be those who wrap their events inside a live entertainment experience.
• Sponsorship - sponsors are no longer just interested in raising profile, but about deeper engagement with the fans.
• Media rights - sport is going social - are you ready?
• Merchandising - are you able to engage with your online, global fan base?
The report also explore the ongoing convergence of the sport and entertainment industries as both sectors rise to the challenges of new digital technologies which shape the way we spend our leisure time.
The report Changing the game: outlook for the global sports market to 2015 can be purchased and downloaded at http://pwc.to/vh4vQN
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