Myzone ventures into the metaverse to encourage more people to get active

October 3, 2022

Myzone and digital health and fitness company, OliveX Fitness Metaverse have partnered to explore new ways of inspiring people to move more through Web3.

Due for launch in 2023, the digital space will offer a platform for participants to experience Myzone’s five coloured heart rate zones and better understand the effect these have on the body during exercise.

Dave Wright, Chief Executive Myzone Group notes “this is a fantastic opportunity for Myzone to replicate our technology in the virtual world to help encourage more people to become more active.

“We’ve already built a large community of fitness enthusiasts that are rewarded for their efforts, so bringing that ethos and aim to the Fitness Metaverse is perfectly in-line with what OliveX and Myzone are trying to achieve.”

Myzone brings to the metaverse extensive knowledge around the gamification of fitness and the move-to-earn model. With years of experience in setting challenges, personal goals and building an online social community, the two brands are connected in their aim of motivating users to sustain physical activity.

Andy Hall, Chief Operating Officer at OliveX adds “Myzone is one of the largest brands within the fitness industry and the leading brand for wearables and gamification, so we’re incredibly proud to be able to welcome them to our Fitness Metaverse.

“Dave and his team have created a globally recognisable brand with a great purpose and their vision and forward thinking aligns well with the work that we are doing at OliveX.”

For more information on getting communities moving visit myzone.org.

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