AusLeisure

Global pool equipment companies Fluidra and Zodiac have finalised their overall merger, first announced in November 2017, creating a portfolio of widely recognised aquatic and wellness brands - including AstralPool, Polaris and CTX Professional - and a presence in over 45 countries.

The new company, which now 5,500 employees, will keep the Fluidra name and remain listed on the Spanish stock exchange.

Mergers in specific countries will now be made gradually, making the maximum effort to transfer to each client the advantages of this merger. In Australia and New Zealand regulators approved the merger in April.

Fluidra will maintain its global headquarters in the Spanish city of Barcelona and North American headquarters in San Diego, California with Fluidra Executive President Eloi Planes remaining Executive Chairman of its Board of Directors while former Zodiac Chief Executive Bruce Brooks will serve as the company’s Chief Executive.

As part of the European Commission approval of the transaction, Fluidra will divest its Aquatron unit, the Israeli manufacturer of robotic pool cleaners with distribution primarily in Europe. Nevertheless, Fluidra will maintain strong global presence across the automatic pool cleaning category, which includes pressure, suction and robotic pool cleaners while Aquatron will continue to serve its customers in a normal way as a leading supplier of robotic pool cleaners.

Commenting on the merger, Planes stated “the successful completion of our merger with Zodiac positions us as a leader in the global pool industry.

“Together, we have the most widely recognised brands, a broad portfolio of innovative products and solutions, and a strong financial position to create significant value for all of our stakeholders - customers, shareholders and employees.

“Our future is very bright.”

Brooks added “I am looking forward to working with our team to create an organisation that stands apart from the pack.

“We will be guided by clear values, focused on exceeding our customers’ needs and driven to solve challenges through useful innovation - all in an effort to keep on adding value to our customers’ businesses.”

At the Lyon show Piscine Global Europe in November, Fluidra will invite customers to attend an official presentation of the new Fluidra.

Click here to contact AstralPool Australia via their entry in the Australasian Leisure Management Supplier Directory.

Image: Eloi Planes and Bruce Brooks agree the merger between Fluidra and Zodiac.

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