GameDay reveals partnership with content creation and engagement platform provider Campaignware

November 19, 2021

A partnership between GameDay and Campaignware, an interactive content creation and engagement platform provider, will see the companies work together closely to provide customers with a range of insights and solutions to enhance their digital output.

Announcing the link, GameDay General Manager, Andy Graham stated “we are confident that the exciting plans lined up with Campaignware will significantly benefit new and existing members of the GameDay platform.

"Campaignware’s ethos of simplifying digital campaigns for all sectors is something we are particularly keen to transfer to our own stakeholders, from grassroots right the way through to elite sport. We are confident that our upcoming announcements will have a profound impact on the people we continue to serve."

Campaignware founder, Adam Mussa stated “we’re delighted to work with GameDay to make elite level digital and marketing tools available to every rightsholder. Combining GameDay and Campaignware's industry leading tools, we'll help rights holders thrive in 2022 and beyond."

Providing next generation sports technology solutions in the Australian market since 2001, GameDay is the leading provider of digital solutions, used by two-thirds of Australia’s sports participants and administrators - from grassroots to elite levels - across Australia, the United Kingdom, Europe, and New Zealand.

Campaignware is a free platform that enables rights holders of all sizes to create their own digital fan engagement campaigns, capture fan data, and activate sponsorships with no coding required. Users can pick from a library of campaigns and add their own customised branding, and embed campaigns into their own website or app.

Image: Campaignware partnered with Seven West Media and Coles during the AFL Finals to deliver a digital interactive fan experience. with fans able to select their player of the match.

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