AusLeisure

In a move that will see the global fitness equipment and technology pioneer rebranded as Freemotion from iFIT, Freemotion Fitness' parent company ICON Health & Fitness has changed its corporate name to iFIT Health & Fitness Inc. (iFIT).

Named after the company’s proprietary software platform, the change reflects the US-based company’s commitment to delivering an omnichannel fitness service, through personalised, connected health and fitness experiences.

With a community of more than five million members in 120 countries, iFIT members can access the platform’s content through Freemotion from iFIT equipment at clubs and studios, on the go via the iFIT app and at home via iFIT Health & Fitness’ two consumer equipment brands - NordicTrack from iFIT and ProForm from iFIT.

Advising that together, the four brands provide a world-leading omnichannel solution, designed to ensure fitness operators can reach and engage their members wherever they are, iFIT Health & Fitness founder, Chairman and Chief Executive, Scott Watterson stated “as we begin our next chapter of leadership in the health and wellness industry, we are elevating the name of our operating system to become our global corporate name.

“This name change reflects our focus on providing state-of-the-art fitness technology solutions to as many people as possible.”

iFIT’s branded technology offers subscribers a seamless solution, providing live and on-demand experiential content and interactive hardware. The company offers the industry’s broadest range of connected fitness products including treadmills, bikes, ellipticals, rowers, climbers, strength equipment, fitness mirrors, yoga equipment, and accessories.

In 2020, Freemotion from iFIT launched its 22 SERIES cardio line, which features interactive, auto-adjusting technology that controls the speed, incline/decline, and/or resistance in perfect sync with the on-screen iFIT content. The 22 SERIES offers fitness centers’ operators the opportunity to change the way they think about - and deliver - fitness content to truly engage members.

Dan Toigo, Senior Vice President - iFIT Health & Fitness and Managing Director, Freemotion, added “Freemotion has been breaking boundaries since its launch in 1999 and that’s why this next chapter in our story is so exciting - we set the trends again for others to follow.

“With iFIT now available wherever consumers want to exercise - at the gym, at home or on the go - we have created a genuine omnichannel experience which keeps members engaged. This will be a huge asset to our commercial customers, who will be safe in the knowledge that members will remain connected to their clubs and studios even when they aren’t within the four walls of the facility.

“We already offer some of the most innovative equipment available for clubs and studios. Matching the market-leading hardware with iFIT’s ever-growing library of thousands of engaging, interactive, and immersive coach-led workouts means facility owners and operators can form even deeper relationships with members. With Freemotion from iFIT, operators can be confident they have a solution that ensures they’ll never again lose connection to a member. iFIT will be available anywhere, anytime.”

As of February 2022, Freemotion from iFIT products are distributed in Australia by Australian Fitness Supplies.

Click here to contact Australian Fitness Supplies via their entry in the Australasian Leisure Management Supplier Directory.

Image courtesy of Freemotion from iFiT.

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