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EuropeActive, FIBO Global Fitness and Questex/Sibec form 2021 partnership

EuropeActive, FIBO Global Fitness and Questex/Sibec form 2021 partnership
April 8, 2021

EuropeActive, FIBO Global Fitness and Questex/Sibec have announced that they are coming together in a 2021 partnership. Sibec Europe will be part of the educational and networking events leading up to FIBO, the leading international trade show for fitness, wellness and health from 4th to 7th November.

As the world's largest fitness trade show, this year's FIBO will showcase new studio and training concepts as well as growth opportunities. A strong focus is on individual solutions for studio operators, physiotherapists and hoteliers, for example in the field of digitalisation, innovations on the part of equipment manufacturers or health-oriented applications.

The common goal is to remove pandemic-related hurdles for the fitness industry and, among other things, to make travel easier again in this transitional year. Notably, Sibec Europe, the leading hosted buyer event for suppliers and operators, will take place in Cologne during ‘FIBO Week’, along with the European Health & Fitness Forum (EHFF), the leading European educational and networking event for industry leaders, on 3rd November.

The 2021 EHFF, hosted both on-site and virtually, will be part of four days of events for leaders, experts and professionals of the fitness and physical activity sector leading up to the FIBO International Trade Show in the first weekend of November 2021.

FIBO Global Fitness Event Director Silke Frank advises "we are very pleased to now be working with Sibec in addition to our strong partnership with EuropeActive that we have grown together.

"The cooperation holds enormous potential and many benefits for the entire fitness industry, which will be able to take advantage of an extensive range of educational opportunities during FIBO Week and boost their business at the same time. We are united by a common vision to lead the fitness industry into a strong future after the biggest crisis in its history."

Commenting on the new partnership of EuropeActive, FIBO and Questex/Sibec, EuropeActive Chief Executive Andreas Paulsen notes “with this partnership we are making sectoral history at a very challenging time for our industry where we need vision, innovation and impact through collaboration like never before. Over the past year EuropeActive has proactively built horizontal strategic partnerships with actors across Europe and the world to represent, protect and promote our sector as effectively as possible. This partnership with FIBO and Questex/Sibec will enable us to ensure that leaders, experts and professionals from all parts of our ecosystem will come together in the first week of November to discuss and define our sectoral future in unison.”

Club Industry/Sibec Director Marty McCallen also commented on the agreement and added “Questex/Sibec EU see our Sibec event  and FIBO complement each other and with the challenges our Industry continues to face we feel that at this critical time it is important to show the world that event competitors can come together for the greater good of the industries served”.

Three other annual EuropeActive events will take place during the FIBO Week: The European Fitness Associations Forum (EFAF) on Thursday 4th November, The President’s Councils Summit, also on 4th November, and the International Standards Meeting (ISM) on Friday 5th November.

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