Emirates extends Rugby World Cup partnership for 2023 and 2027 editions

July 28, 2022

World Rugby and Emirates have announced an extension of the Dubai-based airline’s long-standing relationship as a Rugby World Cup Worldwide Partner.

Under the extended agreement, the airline will continue its relationship at the Rugby World Cup 2023 in France and Rugby World Cup 2027 in Australia.

Continuing its commitment to the sport, Emirates is also extending its official sponsorship of the Emirates World Rugby Match Officials through to 2027, a relationship that has proven pivotal in the development and performance of elite match officials since 2013.

Among a range of partners for Rugby World Cup 2023 in France, Emirates will return to where the hugely successful relationship between the airline and the international federation began in 2007. Since then, the airline has become one of the sport’s most prominent and active supporters as a committed partner of every men’s Rugby World Cup since 2007 and proud sponsor of the Dubai and Cape Town rounds of the HSBC World Rugby Sevens Series.

As the Official Airline of Rugby World Cup France 2023 and Australia 2027, Emirates will help deliver a truly world-class tournament for fans travelling to the host nations with itss investment in the sport as a Worldwide Partner helping to support rugby’s development in both emerging and established markets.

With Emirates’ support, World Rugby will continue to invest in the development and support of the world’s top match officials, central to the sport’s values of respect and discipline. The world’s best referees will take the field in their Emirates Fly Better Macron kit when officiating in test rugby, continuing a long tradition started back in 2013.

Following the success of the award-winning ‘Whistle Watch’, a World Rugby content series presented by former international referee Nigel Owens and sponsored by Emirates, the two partners will continue to create innovative content to immerse fans into the world of match officials and inspire young referees to pick up the whistle, while making rugby’s laws more accessible

Announcing the partnership extension, World Rugby Chairman Sir Bill Beaumont advised “w are delighted to announce the extension of our long-term and successful collaboration with Emirates for the next two men’s Rugby World Cups and in support of our men’s and women’s match officials program.

“Emirates’ global network and passion for our sport will be key in our efforts to make rugby truly global and their proven excellence in customer experience will be an asset to take our fan services to the next level.”

By renewing as a Worldwide Partner of Rugby World Cup, Emirates joins Societe Generale, Mastercard, Asahi, Capgemini and Jaguar Land Rover in the global family of Worldwide Partners for Rugby World Cup 2023. Emirates also becomes the fourth Global Partner of World Rugby, joining Capgemini, Macron and HSBC.

Emirates was named ‘World’s Leading Airline 2021’ and ‘World’s Leading Airline - First Class 2021’ by World Travel Awards.

Image credit: World Rugby/Emirates.

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