Westin Hotels and Resorts unveil wellness campaign
Westin Hotels and Resorts - part of Marriott Bonvoy's international portfolio of 30 hotel brands - today unveiled the next evolution of its wellness-focused ‘Let's Rise’ campaign aming to lift pandemic-weary spirits, bodies and minds through the power of dynamic movement and restful sleep.
Using the unifying line ‘We are All Risers’, this campaign celebrates a community of achievers and reinforces the brand's commitment to guests' holistic sense of well-being around the clock. 59 Westin hotels in Asia-Pacific are poised to address the increasing importance of maintaining and enhancing wellness routines through its signature brand experience, especially after the challenges and demands of the past year.
Through the campaign, Westin aims to motivate and energise everyone around the fact that no matter where they maybe, they can rise up, Move and Be Moved, both broadly in life by staying active with WestinWORKOUT® and the brand's signature RunWestin programmes and Be Moved both figuratively and literally with Westin's active and regenerative signature offerings.
Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International notes “the ‘Let's Rise’ Campaign communicates Westin's commitment to empower customers and guests to enhance their wellbeing and ensure they can be the best version of themselves.
"In the past year, the pandemic has created stress and challenges and we are seeing people realigning their priorities to put their well-being first. We created the ‘Let's Rise’ campaign to inspire everyone to be a Riser, to push forward, stay active and maintain a good physical and mental health so that we can all rise to shine every day in our own unique ways even during trying times."
With an inspiring reminder that "We're All Risers", Westin motivates guests to stay active with an extensive collection of signature Move Well programmes at its hotels and resorts across the region.
Opening this summer, The Westin Nanjing Resort and Spa features the 24/7 WestinWORKOUT® Fitness Studios where guests have access to state-of-the-art equipment including a selection of TRX functional training equipment.
RunWESTIN™ programme encourages guests to go running, to explore and discover the surrounding areas on foot like a local, guided by RunWESTIN maps.
WestinWORKOUT® Rooms enables guests to exercise at any hour of the day, for as long as they like, in the privacy and comfort of their own room. The Westin Melbourne, The Westin Guangzhou and The Westin Xiamen offer special option of booking a guestroom equipped with a treadmill or stationary bike, dumbbells, resistance bands and stability balls.
Westin's Sleep Well programmes and products encourage guests to restore and balance their energies, in order to return to clearer, calmer and more positive states of mind.
For more information go to marriott.com.
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