Stickxfit International appoints Linda Shelton as Directors and Chief Visionary Officer

May 5, 2021

Following the success of whole body exercise system StickXfit in attaining global accreditation, the company has appointed industry legend Linda Shelton to its Board of Directors.

Shelton - an internationally recognised fitness and wellness consultant, presenter, certified trainer, lecturer, author of major global fitness brands and award-winning video producer/director - is known for her leading-edge, scientifically applied programming.

With a BA in Physical Education and having undertaken master’s work in Exercise Physiology, Shelton has spent the past five decades inspiring millions of people all over the globe to live a healthier lifestyle.

Inducted into the US National Fitness Hall of Fame in March 2007, in 2019, California-based Shelton was originally introduced to StickXfit by Deborah Goldberg, a global fitness industry advocate and successful fitness tech entrepreneur, who had been helping develop StickXfit in Australia for months. Shelton ultimately then guided StickXfit through its educational development journey, which resulted in the program achieving global accreditation with seven different fitness associations and regulatory organisations in Australia (Fitness Australia and FITREC), New Zealand (REPS), Canada (CanFitPro) and the USA (AFAA, NASM and ACE).

Welcoming Shelton’s arrival, StickXfit Chief Executive, Eugene Downing stated “it's not very often that a business or board finds an opportunity to align themselves with an individual who understands every facet of your business.

“Ms Shelton's global fitness industry acumen, visionary approach to education, digital innovation and strategy execution capability not only enabled the StickXfit business to 'think big' in a blue-ocean fitness market but enabled us to meet the market where it needs to be met, which set the wheels in motion to develop an exciting new fitness product for StickXfit licensees.

“We are honoured to welcome Linda Shelton to the Board of Directors and look forward to our business journey ahead."

Looking forward to her new role, Shelton added “with both respect and excitement, I’m elated to join the StickXfit Board of Directors.

“In my career, there are only a few ‘standout companies’ I’ve worked with where I immediately can envision long-term, the multiple prongs of engagement and potential market launches. StickXfit is at the top of this list. I look forward to our collaborative work to springboard StickXfit’s growth and make major contributions within global fitness and wellness communities.”

StickXfit® is a unique new workout that uses double rattan sticks to provide a truly holistic exercise experience, including a key differentiator of partner and group tactile interaction. Inspired by Filipino Martial Arts, StickXfit draws from a variety of areas as a result of international founder, Andy Elliott’s diverse worldly education of combat/martial arts extensive instructor experiences and accredited academic certifications, which spans 40+ years.

Elliott explained “very early on, I recognised the extensive health, cognitive and neurological benefits offered by this ancient martial art to the general population.

“This ‘lightbulb’ moment became the catalyst for my mission to create a smarter way to train for the general population, as well as specialised cohorts including kids, corporate wellness programs, active ageing adults, medical fitness and the mainstream fitness and millennial markets.”

StickXfit participants enjoy an evidence-based, full-body workout that connects both the brain and body via challenging hand-eye skills and drills promoting cognitive brain function. It’s developed using layers of integrated activities and techniques, all in a mixed, multi-modality, cardio-based format, and it’s this proprietary neural-targeted workout design that is a big part of what makes the StickXfit program so unique.

For more information go to www.stickxfit.com

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