Singapore Tourism Board launches SingapoRewards incentive program

March 15, 2023

Looking to showcase its hidden gems and offer new perspectives to visitors, the Singapore Tourism Board has launched SingapoRewards, a new incentive programme that will rewards eligible travellers to the nation.

Running through the rest of 2023, the program will offer complimentary experiences to international visitors to Singapore, providing travellers with an opportunity to try one of nearly 40 new or ‘off-the-beaten-path’ experiences in Singapore for free.

Having been successfully piloted from October last year until the end of February 2023 in Australia, India and Indonesia, since last week eligible short-term visitors to Singapore have been able to redeem a free experience from a specially selected list of SingapoRewards activities with many of the experiences showcasing less-well-known places of interest offering new perspectives of Singapore.

Introducing the initiative, Singapore Tourism Board Chief Executive, Keith Tan stated “tourism has returned strongly to Singapore since our borders reopened fully last year. As more international travellers return, we want to enhance their experience of Singapore by introducing them to hidden gems that are unique to our country.

“By focusing on innovative experiences, SingapoRewards also provides a platform for local businesses to launch and test new products and offerings. I invite all visitors to explore our city’s diverse offerings through SingapoRewards, and to share their positive experience with others.”

With the full global launch, visitors can look forward to different activities to suit their interests and itineraries, curated across various precincts and categories:

• Novelty and excitement: Explore picturesque precincts through unique tours such as Historical Singapore Bike Tours and Bugis, Waterloo and Kampong Gelam Instagram Walking Tour.

• Food and dining: Savour local culinary delights on board the Singapore River Dining Cruise as you explore the island-city’s history, or discover the origins of Singapore Dry Gin at the Brass Lion Distillery Tour.

• Sustainability: Enjoy eco-friendly activities such as the Pleated Bag Making Workshop, learn about aquatic husbandry and conservation at S.E.A. Aquarium + Behind The Panel Guided Tour, or take an inside look at one of the world’s best airports through the Jewel Connection: Changi Airport & Jewel Changi Walking Tour.

• Wellness: Find an oasis of calm at the Singapore Flora Heritage Room Diffuser Workshop or get a refreshing workout at the Aqua Spinning Workout Class.

Suen Tat Yam, founder of Monster Day Tours, noted “we designed The Jewel Connection: Changi Airport & Jewel Changi Walking Tour to offer a rare insider look at one of the world’s best airports

“Since the SingapoRewards campaign piloted in October 2022, we’ve received such positive feedback on the tour that we can’t wait to roll it out to more visitors.”

Redemptions and bookings can be made on the VisitSingapore app or SingapoRewards microsite.

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