Partnership announced between Therabody and Cristiano Ronaldo
Global tech wellness brand, Therabody, has announced professional footballer. Cristiano Ronaldo, as the company’s newest ambassador. The partnership also marks the release of Therabody’s largest global ad campaign to date, which will launch in the United States, United Kingdom, Europe, Canada, Australia, China, and Japan.
Therabody, the creator of the first-ever hand-held percussive therapy device, Theragun, is enjoying rapid growth in Australia including being recently named AFL and NRL official recovery partner. Ronaldo’s involvement as an ambassador is a continuation of the wellness tech growth into both the sport and consumer sectors.
Known around the world for his accolades as a top goalscorer, his control over the pitch, and desire for perfection, Ronaldo maintains his position as one of the world’s best athletes by prioritising overall wellness.
He attributes the longevity of his career in part to how he takes care of his body with the best technology and techniques available. The Theragun has become a staple in Ronaldo’s routine because it helps accelerate his recovery, prevent injuries, and improve overall athletic performance. His habitual use of the device, specifically on his legs and feet, validates the efficacy of Therabody’s industry-leading solutions.
Ronaldo explains “My body is my weapon. To be the best, you need the best recovery. That's why I choose Therabody.
“I recommend Theragun to everybody-- If you play sports or not. If you don't do sports, it's a good thing to do because it makes you feel relaxed. For any age, for any person- even for kids I think it's good. People who haven't tried it should, because it makes you feel so great.”
Ronaldo's introduction to Theragun was in 2017, when Dr. Jason Wersland, founder and Chief Wellness Officer of Therabody, facilitated a demonstration for players and coaching staff at Real Madrid’s campus. He was the first athlete that Dr. Wersland had seen use Theragun’s cone attachment on the sole of his foot, which led Dr. Wersland to create a new Theragun protocol. Dr. Wersland has become a trusted resource for Ronaldo, advising him on ways to optimise Theragun benefits and help advance his recovery routine.
Dr. Wersland notes “Cristiano is a lifelong student and has become a master at his craft, always exploring new and effective ways to take care of his body and mind. I’m honoured to support his journey to continuously find ways to be his best and elevate the wellness of those around him.”
Ronaldo will work with Therabody to amplify the importance of whole-body wellness and educate his community on the benefits of Theragun. By partnering with legendary athletes like Ronaldo, Therabody is empowering consumers to take control of their wellness and recovery by using the same technologies that have historically only been available to professional athletes.
17th April 2021 - Therabody announced as AFL’s Official Recovery Partner
12th April 2021 - NRL and Therabody partner to improve player recovery