Microsoft partners with ONE Championship to deliver new digital fan engagement experiences

July 7, 2020

ONE Championship™ (ONE), a global sports media property and martial arts organisation based in Singapore has partnered with Microsoft Corp. (Microsoft) to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences.

ONE, as a martial arts organisation, hosts bouts across all styles of martial arts such as Muay Thai, Kickboxing, Karate, Kung Fu, Silat, Sanda, Lethwei, Mixed Martial Arts, Tae Kwon Do, Submission Grappling, and more. ONE hosts sports entertainment events across Asia, featuring some of the world’s best martial artists and world champions on the largest global media broadcast in Asia.

ONE Esports, a subsidiary of ONE Championship, runs Asia’s largest global esports Championship Series with some of the biggest blockbuster game titles in the world.

The collaboration between Microsoft and ONE will allow fans to experience events remotely with the flexibility and scalability needed to address increasing demand from end users — especially during this unprecedented time when sports entertainment shifts to digital.

In the future, the partnership will also enable ONE to explore other innovations such as the use of holographic computing in injury prevention; as well as the ability to improve athletic performance through AI and machine learning.

AI-powered recommendation engines and analytics on fan behaviour and viewing habits will allow ONE to better engage fans across all touchpoints and provide them with reimagined, tailor-made experiences.

Through Azure AI, machine learning and data analytics, ONE will expand its core data capabilities and transform its direct-to-consumer digital experiences.

To further engage fans, ONE will provide them with unique sets of data and statistics to better understand the strength of a kick or a punch. Ultimately, the fans will be able to enjoy a more immersive experience when watching live events.

ONE Championship Chief Executive, Chatri Sityodtong advised “I am thrilled to announce that ONE Championship has officially partnered with Microsoft to deliver fans the absolute best in data-driven digital experiences.

“ONE Championship is a global leader in live sports, and through the Microsoft cloud, we can accelerate our capabilities and digital presence.”

Microsoft Global Sales, Marketing & Operations, EVP and President, Jean-Philippe Courtois added “demand for digital experiences has never been higher and our partnership with ONE Championship — a leader in sports entertainment with the largest and most rapidly growing millennial fan base — will enable them to deliver on this opportunity in innovative new ways and enhance the services they provide for supporters, athletes and employees.

“We’re looking forward to working with ONE to help accelerate its digital transformation for the benefit of millions of sports fans around the world.”

As part of its push toward digital transformation, ONE will roll out Microsoft 365, including Microsoft Teams, as the primary productivity platform for ONE employees worldwide, helping to ensure seamless collaboration in a new remote work reality.

In addition, to provide fans with a one-stop source of digital content, ONE has also partnered with Microsoft to bring its exclusive content stacks to the Microsoft News ecosystem, which reaches more than 500 million people in 180 countries every month through personalised news feeds on MSN, Bing and Microsoft Edge, as well as through dozens of global syndication partners.

ONE and Microsoft will also leverage the Global Sports Innovation Centre (GSIC) a collaborative initiative between private, public and academic partners powered by Microsoft, to support

For more information on ONE Championship, go to https://www.onefc.com/about-us/

Image courtesy of ONE Championship

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