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MAC Global partnership to bring new theatrical experiences to the Middle East

MAC Global partnership to bring new theatrical experiences to the Middle East
May 17, 2024

Prestige Chameleon International (PCI) has announced a partnership with United Arab Emirates-based concert promoter MAC Global to bring new live event experiences to the Middle East.

The strategic alliance, agreed between the two companies earlier this month, will see content from London’s West End and touring productions from regional theatres in the UK presented across the MENA regions.

PCI, is known for annually producing and touring over 2,000 shows in more than 35 countries, including the UAE. MAC Global, part of Sony Music Entertainment, is already in discussions with venue partners in the UAE, Bahrain, Oman, Qatar, Saudi Arabia and Egypt.

Announcing the partnership, PCI Director, Ross Mills stated “our new alliance with MAC Global and Sony in the Middle East is very exciting.

“Their stature as one of the region’s largest music promoters aligns seamlessly with our vision for expansion into vibrant cultural hubs like Dubai, Abu Dhabi, and Saudi Arabia.”

MAC Global co-founder, Rob McIntosh added “we are very pleased to work with PCI. This collaboration underscores our commitment to bringing a broad spectrum of entertainment offerings to the Middle East and is a welcome addition to the MAC Global / Sony Music Entertainment portfolio.”

PCI’s portfolio of more than 40 productions includes ‘Fairytale Of New York’ and ‘Carole - The Music Of Carole King’.

Image: Just My Imagination. Credit: Prestige Chameleon International.

About the author

Nigel Benton

Co-founder/Publisher, Australasian Leisure Management

Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia and New Zealand’s only magazine for professionals in all areas of the leisure industry. Having established the magazine in 1997, shortly after his relocation to Australia, he has managed its readership rising to over 11,500 and its acceptance as the industry journal for professionals in aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues.

In 2020, he launched the new Asian Leisure Business website.

Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.

Click here to connect with him via LinkedIn.

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