Korean Foundation for International Cultural Exchange unveils Hallyu theme park metaverse
The Korean Foundation for International Cultural Exchange together with the Ministry of Culture, Sports and Tourism unveiled ‘K-Wonderland’, a Hallyu theme park metaverse, on the global metaverse platform ZEPETO.
The term Hallyu or Korean Wave was coined to describe the global boom in Korean pop culture that started off with music and TV dramas.
K-Wonderland generates a creative environment where users can make secondary creations on their own using personal avatars, rather than simply experiencing the metaverse space. It is expected to contribute greatly to Hallyu fans around the world becoming more familiar with Korean culture and voluntarily spreading it.
Through the shooting features provided by ZEPETO, users can record photos or video content of exploring and enjoying K-Wonderland and can make their own music videos and dramas using various spaces of K-Wonderland. Also, on the 18th October, the popular K-pop group ITZY, K-Wonderland's official ambassador, will join the metaverse fan meeting held at K-Wonderland and actively communicate with Hallyu fans.
‘K-Wonderland’ consists of spaces for Hallyu experiences and creations enjoyed on the metaverse platform that transcends the boundaries online and offline. With the theme of ‘Hallyu theme park where anyone can become a Hallyu star 24/7’, K-Wonderland will offer a variety of opportunities to experience the Hallyu culture using the latest digital technology to people all over the world.
K-Wonderland consists of four main spaces with themes, such as K-Pop and Hallyu dramas. The spaces include ‘K-Wonder Castle’ a space to welcome users, ‘K-Wonder Hall’ which provides information on Hallyu events and introduces K-Wonderland, ‘K-Pop Stage’ where anyone can experience becoming a K-Pop star on the music broadcasting stage reproduced as the actual one, and ‘K-Drama Studio’, a space where users can freely create UGC(User Generated Contents) with the reproduced backgrounds of popular Hallyu dramas.
‘K-Wonder Castle’ is a space that users encounter first when they access K-Wonderland and Wonderland's official character "K-Wonder Stars" welcomes users. In the K-Wonder Castle, users can take rides, and take snapshots together with sculptures and architecture, which will arouse their interest. On the outdoor signboard of "K-Wonder Hall", introductory videos of K-Wonderland and major Hallyu events are played 24/7. Inside the space, it offers information on events, a guide on how to enjoy K-Wonderland, Hallyu-related events, as well as exhibitions related to Hallyu stars, and games. In "K-Pop Stage", actual music broadcast stages, practice rooms, and waiting rooms are reproduced, so users can experience becoming a K-pop star themselves. "K-Drama Studio", which is scheduled to be additionally open for service in November, recreates famous scenes from six popular Hallyu dramas to induce users to play various roles in dramas.
Visit K-Wonderland via the ZEPETO application, with more information on the official K-Wonderland website
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