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ISG fills sports stands using ChyronHego’s Virtual Placement technology

ISG fills sports stands using ChyronHego’s Virtual Placement technology
July 31, 2020

ChyronHego has today announced that its Virtual Placement technology is being used by Interregional Sports Group (ISG) to place virtual team branding, sponsor logos, and promotions graphics into live broadcasts of Lega Serie A football matches to enhance the fan experience.

ISG specialises in virtual production and advertising services for live sports events. The company is a key partner for high-profile leagues and organizations including Serie A, La Liga, UEFA, and Formula One.

Using space in empty stands and other areas on and around the pitch to display team branding, sponsor logos, and promotions, ISG is enabling leagues, clubs, and content owners to open up new revenue streams while enhancing the viewing experience for fans watching at home.

ISG joint Chief Executive and co-founder, Simon Burgess advised "we have been working with Lega for many years, and we are extremely proud to be supplying new virtual media solutions that help clubs and their sponsors continue successful fan engagement in these challenging times.

"The relationship we have with ChyronHego has allowed us to adapt our virtual graphics solution not only to today's very different in-stadium environment, but also to the unique technical and business requirements of each club and venue."

With the COVID-19 crisis forcing football clubs to play in empty stadiums, ISG is using Virtual Placement to expand the branding and sponsorship opportunities open to its customers. The ChyronHego technology enables placement of virtual graphics that appear as if they are actually part of the empty stadium space. The visual storytelling and revenue generation solution makes it easy for ISG to create and insert data-enriched 3D graphics and other sponsored enhancements on the field while still capturing fans' attention.

For Lega Serie A, ISG uses Virtual Placement to include the logos of club sponsors in the centre circle and to present the graphics and colours of competing teams in the stands, typically before each kickoff, at halftime, and at the conclusion of the match. High-quality graphics are delivered sparingly so that they enhance rather than disrupt the viewing experience.

ChyronHego Sales Director, Andy Newham adds "ISG understands the complete picture — all aspects of live broadcast production from a sports venue, and how to leverage graphics to enhance storytelling.

"Expanding its existing production workflow to incorporate Virtual Placement, the company gains a powerful tool for helping each club to enrich live broadcasts."  

Information about the full ChyronHego product portfolio is available at

Image top: ChyronHego's Virtual Placement technology is being used by ISG to place virtual graphics into Lega Serie A football matches and image above courtesy of Interregional Sports Group (ISG) 

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