IHRSA and Mindbody collaborate to support fitness studio operators

August 11, 2021

A collaboration between Fitness industry leaders, IHRSA and the US-based company Mindbody, aims to provide more content, education, and networking opportunities for wellness and fitness studio operators.

Earlier this year, IHRSA debuted its Studio Membership to engage more meaningfully with fitness studios and deliver tools to improve and grow their businesses. Leading activity sector technology platform, Mindbody commits to provide education and content to promote and further the reach of the IHRSA Studio Membership.

As part of the partnership, IHRSA will participate in BOLD, the Mindbody Conference, from 31^st August to 2^nd September. BOLD promises to deliver strategies, business insights, and inspiration for fitness professionals at every level. IHRSA is a bronze sponsor for the event and will participate in a keynote session and host a booth at the trade show where attendees can learn more about the IHRSA Studio Membership, current advocacy efforts, and industry resources and research.

Carrie Kepple, owner of Styles Studios Fitness and IHRSA Board Ex-officio advised “as an owner of studios in Illinois and a long time IHRSA member, it's exciting to see studios being welcomed to join the association and benefit from all the advocacy efforts to protect and promote our industry, as well as benefit from the excellent professional education to help us all service more people and grow our businesses.”

Josh McCarter, Chief Executive of Mindbody adds “since our founding, Mindbody’s purpose has centred on helping people live happier, healthier lives by connecting the world to wellness. Through its initiatives and events, IHRSA is helping the industry do just that

“When the pandemic hit, we were committed to serving as a support platform for our customers. Knowing IHRSA had a shared goal, we partnered to identify COVID-19’s impact on wellness businesses in order to best provide guidance and resources. As the industry continues to evolve out of the COVID-19 pandemic, now more than ever is the time for us to work together to lift up our fitness community.”

In return, Mindbody will power several Studio sessions at IHRSA 2021, IHRSA’s 40th Anniversary Conventions and Trade Show in Dallas, TX, from 13th -15th October.

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Mindbody is also a sponsor of the IHRSA 2021 Opening Reception and an Industry Partner Education Session, Building a Wellness Business that Lasts, which Mindbody Co-founder and Executive Chairman Rick Stollmeyer will present on Wednesday, 13^th October.

As the first in-person industry event since the pandemic, IHRSA 2021 promises to bring the health and fitness industry together in a big way. Attendees can expect to reconnect with friends and fitness professionals, completely redesigned education sessions, innovative ideas from more than 200 exhibiting companies at the IHRSA Trade Show, inspiring keynote speakers and spark sessions, and more. Learn more and register to attend at ihrsa.org/convention.

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