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Go City and Mandai Wildlife Group announce multi-year strategic tourism partnership

Go City and Mandai Wildlife Group announce multi-year strategic tourism partnership
April 8, 2023

Aiming to encourage tourists arriving in Singapore to visit the Mandai Wildlife Reserve, home of the city-state’s wildlife parks, attraction pass company Go City has signed a multi-year partnership with Mandai Wildlife Group.

The recently signed partnership will leverage Go City’s global reach and appetite for expansion in the Asia-Pacific region to drive visitors to Mandai Wildlife Reserve, Singapore’s unique wildlife and nature destination including the Mandai Wildlife Group-operated Singapore Zoo, Night Safari and River Wonders and the upcoming Bird Paradise, set to open in the coming months.

The Group is also driving an exciting rejuvenation project at Mandai Wildlife Reserve that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort. 

Under the partnership, Go City will deliver a range of global marketing activities to promote the destination, specifically the USA and UK.

Mandai Wildlife Group will also work with Go City on an application programming interface (API) that aims to enhance the overall experience and ensure the park visits are seamless for travellers.

Introducing the partnership, Li Baidi, Senior Vice President of Commercial (APAC) at Go City, stated "we're thrilled to launch this multi-year partnership with Mandai Wildlife Group.

“Go City is betting big on the APAC region, with team expansion, new product launches, and long-term partnerships with major players in the region, like Mandai. We’re so excited for what this partnership will mean for our APAC customers and visitors.”

Go City Chief Executive, Jon Owen added “we’re focused on delivering the best customer experience for travellers all over the world, and we see a massive opportunity to grow that experience offering in APAC. We’re thrilled to partner with Mandai to draw more travellers to Singapore, and we’re confident that this partnership is a strong start to what we know will be an incredible year in the destination.”

Go City was identified as the strongest partner for this collaboration due to the company’s strength in marketing to long-haul travellers. With products in 30+ countries around the world, and a burgeoning presence in the APAC region with products in Singapore, Seoul, Bangkok and Sydney, the company’s global reach provides unique ways to target and market to the long-haul traveller.

Mandai Wildlife Group Chief of Sales and Marketing, Jean Choi went on to say “since the return of travel to Singapore in 2022, we have seen an overall positive recovery from markets like the United States, United Kingdom, and Australia.

“Go City has been a key partner in helping us drive visitors from these markets to our parks. We are pleased to grow this partnership and bring it to the next level to promote the developments at Mandai Wildlife Reserve and our new experiences.”

The Go City app aims to make the best city breaks happen by helping travellers access the best experiences in the world’s top cities. This partnership is the latest way the company is delivering on that promise, by making it easier for more travellers to experience the best experiences in Singapore.

Images: A family make use of the Go City app (top) Mandai Wildlife Group Chief of Sales and Marketing Jean Choi and Go City Chief Executive Jon Owen (middle and below).

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