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Global tourism leaders, scholars and entrepreneurs focus on recovery via virtual conference

Global tourism leaders, scholars and entrepreneurs focus on recovery via virtual conference
December 27, 2021

The 2021 International Mountain Tourism Alliance (IMTA) Annual Conference kicked off online on 21st December which - against the backdrop of a global COVID-19 pandemic – brought together international organisations, IMTA members, tourism experts, scholars and entrepreneurs from all over the world who attended via video conferencing alongside about 50 guests who presented at the main venue in Guiyang.

The Conference which focused on the theme 'How Can International Organisations Play a Leading Role in Global Tourism Recovery and Reshaping Governance?', revolved around the two topics of 'Reshaping and Governance of Tourism during the Pandemic' and 'Innovative Construction of a Future-oriented International Tourism Organisation Cooperation Platform and Mechanism'.

In line with the post COVID-19 crisis, the challenges and opportunities faced by countries and regions around the world were discussed in order to determine the best possible way to recover and revitalise tourism.

During the Conference, Dominique de Villepin - IMTA Chairman and former French Prime Minister, Shao Qiwei - IMTA Vice Chairman and former China National Tourism Administration(CNTA) Chairman, He Yafei - MTA Secretary - General and former Vice Minister of Ministry of Foreign Affairs of the PRC, Tan Jiong - Vice Governor of the People's Government of Guizhou Province, Francesco Frangialli - Honorary Secretary-General of World Tourism Organization, Julia Simpson - President and Chief Executive of World Travel & Tourism Council, Xu Jing - Former Regional Director for Asia and the Pacific, UNWTO, Dai Bin - President of China Tourism Academy, Wei Xiao'an - Famous Tourism Experts in China, Chen Ping - Global Vice President of the International Organization Für Volkskunst, and Chen Tiejun - Chairman of Hainan Tourism Investment&Development Co., Ltd. and other guests at home and abroad also gave speeches through online or offline.

IMTA Chairman, Dominique de Villepin advised “we need to keep united. Through this crisis, we see how much we are depending on one another for our common safety and prosperity based on trust and cooperation. This is even more true for international tourism.”

Image: 2021 International Mountain Tourism Alliance Annual Conference Online

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