Global brand reveal of Exhibition World Bahrain launched at IMEX Frankfurt
The global brand reveal of Exhibition World Bahrain - the Middle East’s newest exhibition and convention centre located in Sakhir adjacent to the Bahrain International Circuit - was recently launched at IMEX Frankfurt, showcasing the dynamic, progressive and collaborative culture of the Kingdom of Bahrain.
The new Bahrain International Exhibition and Convention Centre will place a global spotlight on Bahrain as the region’s newest destination to attract the world’s most prestigious exhibitions, conventions, entertainment, concerts and gala events.
ASM Global have been appointed to manage Exhibition World Bahrain by the Owner - Bahrain Tourism and Exhibitions Authority.
Opening in late 2022, the new Bahrain International Exhibition & Convention Centre will be the largest venue of its kind in the Middle East. Offering 95,000 square metres of exhibition space over 10 halls, a 4,000-seat tiered auditorium, 95 meeting rooms, Royal & VIP Majlis, supported by 14 organiser’s offices and 25 restaurants, cafes and retail outlets.
The Kingdom of Bahrain, is an island state situated east of Saudi Arabia and north of Qatar. The archipelago consists of the main island Al Bahrayn and some smaller islands and islets
Exhibition World Bahrain is set to become the catalyst for economic growth, socio-development and job creation, generating a long term legacy for the Kingdom of Bahrain.
The newly unveiled brand identity is described as capturing “the essence of the authentic Bahrani spirit and warm Arabic hospitality, accentuated by the use of the colours of the national flag, and reflects the essence of a space designed to connect, share ideas and create memorable experiences.”
According to Dr. Nasser Qaedi, Chief Executive of Bahrain Tourism & Exhibitions Authority (BTEA), the brand identity of the new Exhibition World Bahrain in Sakhir, which is set to become the largest exhibition and convention centre in the Global Cooperation Council (GCC) region, is a key element in the authority's work to promote it regionally and internationally.
Dr Qaedi notes “this exceptional achievement is planned to attract business tourism in the region and is considered a key pillar in implementing the ambitious objectives of Bahrain Tourism Strategy 2022-2026.”
General Manager of Exhibition World Bahrain, Dr. Debbie Kristiansen (pictured above) enthused “we are thrilled to unveil the new brand identity for Exhibition World Bahrain. The stunning logo design was inspired by the spirit, heritage and culture of the Bahraini people - warm, welcoming and truly authentic in every way.
“As ASM Global, we are very proud to have been appointed to manage Exhibition World Bahrain by the Owner; Bahrain Tourism & Exhibitions Authority.
“We are committed to mentoring and developing an amazing team of talented, passionate Bahrainis, and our recent dedicated two-day recruitment drive, resulting in more than 500 Bahrainis applying for roles within Exhibition World Bahrain, is testament to that commitment.
“We have seen a real sense of excitement generated by people wanting to be part of Exhibition World Bahrain and creating a long-term legacy for their country.”
For more information ewbahrain.com https://www.ewbahrain.com/
Image top: The new Bahrain International Exhibition and Convention Centre; image above: Dr. Debbie Kristiansen General Manager of Exhibition World Bahrain
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