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Fitness First announces opening of six new clubs in Dubai and Abu Dhabi

Fitness First announces opening of six new clubs in Dubai and Abu Dhabi
September 23, 2024

In response to the growing demand for premium fitness services in Dubai and Abu Dhabi, Fitness First - the largest operator in the UAE - has announced a bold expansion strategy and major enhancements to its existing clubs.

This initiative reinforces Fitness First's commitment to innovation, excellence, and the continuous improvement of member experiences.

Fitness First Middle East is owned and operated by Landmark Group in the Middle East and North Africa with the brand having 47 clubs across 37 locations within the UAE, Bahrain, Saudi Arabia, Kuwait, and Qatar.

Fitness First will be launching six new state-of-the-art clubs, the first four strategically located in key areas across Dubai and Abu Dhabi:

  • Dubai: Business Bay, Bay Avenue and Dubai Media City, Business Central Tower
  • Abu Dhabi: Al Wahda Mall and Forsan Central Mall

Two more locations will be announced soon. This marks the start of an exciting period of growth and renovation over the coming period. These new locations are set to enhance Fitness First's presence in the UAE, providing more convenient access to world-class fitness facilities for members in these thriving communities.

Partnering with LXA to reimagine Fitness Spaces
To ensure the highest standards in design and functionality, Fitness First has partnered with global design agency LXA. This collaboration will see LXA apply its expertise in creating dynamic, efficient, and aesthetically pleasing fitness environments, not only in the new clubs but also as part of a vast refurbishment program across existing locations. By rethinking space management and optimising layout designs, LXA will help Fitness First elevate the member journey, making each visit more engaging and enjoyable, with the member at the heart of the experience.

Innovative enhancements to transform the Industry
Fitness First’s expansion is not limited to physical locations with the brand introducing a series of cutting-edge enhancements aimed at transforming the fitness experience. From new fitness assessment programs that track member progress to digital fitness programs and virtual classes, Fitness First is embracing technology to meet the evolving needs of modern fitness enthusiasts.

The new clubs and refurbished locations will also feature upgraded equipment, functional training areas, dedicated studios for boxing, Pilates, and cycling, as well as wellness amenities like infrared saunas, ice baths, swimming pools, and outdoor gym areas. These offerings are designed to create a holistic health and wellness experience, setting new industry standards in the process.

As part of its long-term vision, Fitness First is actively exploring additional new sites and acquisitions across the GCC.

Fitness First has been a key player in the Middle East's fitness industry for almost 20 years and continues to shape the region’s future of fitness.

Mark Buchanan, Chief Executive of Fitness First noted "as the largest operator in the UAE, our new clubs and enhanced facilities reflect our commitment to providing our members with the best possible environment to achieve their fitness goals. With these initiatives, we are not just expanding our footprint; we are redefining what it means to be a leader in health and wellness across the GCC."

Fitness First offers the latest innovations in the fitness industry to its members across its networks, with 90+ fitness experiences including proprietary signature programs, a full range of Les Mills classes, kids' activities, Swim Academies, Padel Tennis, Hot Yoga, Reformer Pilates, Water based Mind and Body group sessions, MYZONE, fully immersive Fitness screens, digital technologies and much more.

Images. Fitness First Dubai

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