Fire Fit announces opening of new boutique fitness concept in Abu Dhabi
Evolution Wellness Group has announced a partnership that will see it open FIRE FIT boutique studios in the United Arab Emirates.
The completion of an agreement by Kuala Lumpur-based Evolution Wellness and partners Walid Khoury and Ahmad Alhonjol will see a first studio open its doors at Marina Square, Reem Island in the first quarter of 2022.
The two-studio boutique gym will offer a number of signature programs across several modalities including boxing, strength and HIIT training in addition to a specialist personal training studio.
The agreement provides Khoury and Alhonjol exclusive rights to open FIRE FIT boutique gyms throughout Abu Dhabi, beginning with the initial development of the flagship Reem Island location.
Commenting on the partnership, Khoury advised “we are delighted to partner with Evolution Wellness Group in this venture and begin our fitness business aspirations.
“The UAE fitness landscape has experienced substantial growth especially in the last decade, owing to growing awareness and consciousness about the need to lead an active lifestyle not just for good health but for overall quality of life, and we feel that there is a lot of opportunity to add vibrancy to the Abu Dhabi fitness scene.”
Alhonjol noted “having been on the lookout for the right experiential boutique fitness concept for some time, the FIRE FIT brand was the only option that ticked every box for us, because it allows us to deliver a range of specialist classes in dedicated studios, all at the one location, meaning we have maximum market appeal.
“Along with the personal training option, we feel these unique selling points are the perfect opportunity for Abu Dhabi.”
Nad Myan, Evolution Wellness’ Director of Growth & Innovation, added "Evolution Wellness is proud to be continuing our growth plans through the realization of licensing strategies for our premium boutique brand by partnering with such a great team in the UAE.
“The unique FIRE FIT proposition and extensive support structure allows us to successfully scale around the world at rapid pace. The conclusion of our agreement with Ahmad and Walid is just the start of our Middle East expansion.”
The installation of lighting at the club was undertaken by Sydney, Australia-based Fitness Audio.
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