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Clip ‘n Climb expands into Saudi Arabia in partnership with SEVEN  

Clip ‘n Climb expands into Saudi Arabia in partnership with SEVEN  
December 16, 2022

International recreational climbing operator Clip ‘n Climb has signed a license agreement with Saudi Entertainment Ventures Company (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), to build and operate the attraction across several upcoming entertainment destinations by SEVEN across the Kingdom.

Clip ‘n Climb is the original creator of the fun climbing concept worldwide. From its roots in New Zealand, it has expanded with more than 360 centres worldwide and offers fun and thrilling climbing experiences that are enjoyed by millions. Clip ‘n Climb centres offer more than 50 unique climbing challenges designed to stimulate several senses simultaneously. These challenges are suitable for people from the age of four upwards, regardless of climbing experience.

The first branded stand-alone Clip ‘n Climb venue in the Kingdom will open at SEVEN entertainment destination in Al Hamra in Riyadh. SEVEN recently broke ground for the project, which aims to serve the densely populated neighbourhoods in the north-east of Riyadh and boost the Kingdom's entertainment sector.

SEVEN Al Hamra is one of the 21 entertainment destinations under development by SEVEN across Saudi Arabia to strengthen the Kingdom’s entertainment infrastructure. Guests can visit the Clip ‘n Climb centres at several of SEVEN’s entertainment destinations across the Kingdom.

More details about the locations will be announced in due course. Each facility will include the best Clip ‘n Climb Challenges that suit the climbing capabilities of visitors and will have the overall ‘look’ and ‘wow’ factor that Clip ‘n Climb is known for.

Abdullah Al Dawood, Chairman of SEVEN advised “through our entertainment destinations, we are driving forward PIF’s aims to enhance the quality of life for the people of Saudi Arabia as well as strengthening the entertainment ecosystem.

“As the global pioneers of fun climbing, Clip ‘n Climb serves as a perfect fit for our facilities as the concept is innovative, appeals to all ages and backgrounds, and provides a safe environment that promotes a form of healthy, active and playful entertainment. We will continue to build such exclusive partnerships that will transform the Kingdom’s entertainment landscape.”

Benoît Beylier, Managing Director of Clip ‘n Climb enthused “this exciting new venture will facilitate Clip ‘n Climb’s expansion in Saudi Arabia, and provide our fun and thrilling Challenges for visitors to SEVEN’s entertainment destinations across the Kingdom. As the innovators of fun climbing, we are committed to bringing and delivering the highest standards of safety to all visitors in addition to creating innovative climbing experiences that will delight everyone. With our new partnership with SEVEN, Saudi Arabia will become a flagship country for Clip ‘n Climb across the Middle East.”

From climbing the Ladder to premium Challenges, Clip ‘n Climb delivers unique and extraordinary experiences. The different shapes, vibrant colours and variety of textures make the Challenges appealing to anyone aged four years upwards, and will delight visitors at SEVEN Al Hamra.

Among the popular challenges are:

  • Amazing, ideal for first- time visitors and children, with handholds and footholds that can be gripped in a variety of ways;
  • Ascendor, a dual challenge with two difficulty levels;
  • Astroball, one of the sensational challenges designed for three climbers;
  • Champions series designed to recreate the atmosphere of an elite competition, with the three climbing disciplines;
  • Caving Ladder, which has a steep vertical cave section; and
  • Cloud 9, a whimsical interpretation of a scattering of clouds, and more.

Spanning over 167,000 square metres of fun, SEVEN Al Hamra is a two-level facility with nine unique offerings which have been specially designed to cater for all age group needs. These exciting attractions include the Kingdom’s first Clip ‘n Climb facility, first Transformers themed ride-based attraction, first indoor Ferris wheel, Wave House – an indoor surfing facility, cinemas, bowling, e-karting, a variety of retail outlets as well as an array of casual and fine dining outlets serving local and global cuisines. Five entertainment districts are situated around large indoor atriums which provide access to outdoor public spaces with beautiful gardens and walkways where people can relax and rejuvenate.

SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jazan, Buraidah, and Tabuk.

Saudi Entertainment Ventures, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of all in Saudi Arabia, in accordance with the highest and latest international standards.

For more information on Clip ‘n Climb go to

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