China-based entrepreneur and co-founder of Tianren Culture joins Global Wellness Institute Board

April 6, 2021

The Global Wellness Institute has announced that Victor Koo, chairman of Heyi Holdings and co-founder of Tianren Culture, will join its advisory board. This underscores Koo’s deep commitment to promoting ‘One Health, One Wellness’ the unity of the health and wellness of the planet and its inhabitants. The notion of maintaining balance and harmony between humans and nature is deeply rooted in Eastern cultures and philosophies.

Heyi Holdings, which Koo founded in 2005, currently focuses on disruptive innovation and social impact investments in the areas of health, genomics and food 2.0. In addition, Tianren Culture, which he co-founded in 2016, is a next-generation social platform that acts as a catalyst to foster positive global values and lifestyles. As an early strategic partner of The Global Wellness Institute (GWI)’s ‘The Wellness Moonshot: A World Free of Preventable Disease’, Tianren Culture disseminates important messages on eradicating preventable, chronic disease on WeChat, the largest social media platform in mainland China, including wellness inspiration from the GWI’s The Wellness Moonshot: China.

GWI Chair and Chief Executive, Susie Ellis notes “Victor has long been an advocate for positive change and committed to global wellness. His insights and contributions to GWI’s Wellness Moonshot have helped us better understand and reach the vast Chinese market.

“At the 2019 Global Wellness Summit, Victor spoke on ‘China Rising: Understanding/Decoding the World's Biggest Market.’

“One of our goals in 2021 is to extend our board’s global representation, and I can’t think of a better partner than Victor to help us make a difference in Asia.”

Koo’s Tianren Culture works with funders, NGOs and business partners to put in place high-impact, effective social innovation initiatives to improve physical health and reduce factory-farmed animal protein consumption and production by promoting flexitarian diets and food innovation such as plant-based, fermentation and cell-based technologies. Tianren also supports scientific research and promotes meditation and breath work practices to improve mental and emotional wellness.

Koo adds “Physical and mental wellness are critical aspects of our lives, and the Global Wellness Institute has been at the forefront of leading research and building a global community around this pivotal area during this time of human uncertainty and innovation potential as we head into the post-COVID era. I am excited to join the board to contribute to this important cause.”

As an advisory board member, Koo will help amplify GWI’s mission of empowering wellness worldwide by facilitating collaboration, providing global research and insight, triggering innovation, and advocating for growth and sustainability, and contributing to the development of the organisation’s five pillars: Research, Initiatives, Roundtable Discussions, WellnessEvidence.com and The Wellness Moonshot: A World Free of Preventable Disease.

For more information on the Global Wellness Institute click here

For more information on the Global Wellness Institute’s ‘The Wellness Moonshot: China’ click here

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