BH Fitness set to unveil new product ranges at FIBO and beyond

April 5, 2022

In the lead up to Germany's FIBO, BH FITNESS has revealed that it will be debuting two new product lines - its INERTIA line and its Exercycle Smart Bike.

With FIBO returning to the German city of Cologne from 7th to 10th April, the launch of the INERTIA line is aimed at clubs, facilities and studios requiring versatility and the most value for money. The whole new line, combined with the very successful premium MOVEMIA range, strengthens the Spanish company as a key player in the fitness industry.

To achieve excellence in this new cardiovascular equipment line, composed by two treadmills, two cross trainers, an upright and a recumbent bike, the company has put together all the expertise in biomechanics gathered throughout the years with the latest trends in product design. The matt textures and colours cover its sober and minimalist shapes, creating an elegant ensemble with all the connectivity and performance.

The result is a new range of cardio machines that will cope with the highest demands in the market, being the perfect fit for fitness centres, corporate gyms, hospitality solutions and real estate projects

FIBO will also see the presentation of the new Exercycle Smart Bike, designed for the most demanding outdoor cycling enthusiatsts, as part of the Spanish company’s new research and development synergy between the BH Bikes and BH Fitness teams (both part of the centenary BH Group).

Described as ‘the road-inspired Smart Bike designed by cyclists’, with Olympic medallists including Spain’s Carlos Coloma having participated in the product development and testing, the Exercycle features unique geometry based on the BH Aerolight, a top seller outdoor bike from the sister company BH Bikes.

A Q factor (energy storage ratio) of 152mm ensures the best position when pedalling, while the frame torsion simulates the lateral movements of a road bike going uphill.

The Exercycle also features an electromagnetic resistance system, handlebar shifting and FTMS Bluetooth connectivity.

As BH Fitness Chief Executive, Pablo Pérez de Lazarraga explains “we conceived the Exercycle as the bike that a Pro cyclist would choose for its home.”.

In addition the company will be focusing on the new functionalities of its gym management software BH GYMLOOP, the platform to help getting gym members engaged and that brings accurate real time data to instructors and managers on what members do at the facilities, and a whole range of marketing tools to increase their loyalty.

BH Fitness invites attendees at FIBO to visit their displays, in Hall 6, Booth C19-C15 at the Cologne Exhibition Centre, Germany.

Click here to contact BH Fitness via the Australasian Leisure Management Supplier Directory.

Click here for more information on FIBO in the Australasian Leisure Management industry Calendar.

Images (top and middle): BH Fitness' Exercycle Smart Bike.

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