Latest News

Back to Latest News back

 

Axess grows by more than 10% in 2023 with global market leadership in the ski business

Axess grows by more than 10% in 2023 with global market leadership in the ski business
May 6, 2024

Leading ticketing and access management system provider Axess AG has advised that, for the first time, it has become the global market leader in one of its core business streams - ticketing and access solutions for mountain railroads and ski resorts.

Since its foundation in 1998, Austrian-based Axess AG has developed a broad product portfolio providing ticketing and access systems the locations including ski resorts, theme and water parks, stadiums, exhibition centres and visitor attraction.

In the 2023 financial year, Axess increased its turnover for the 11th time in a row with an annual turnover of US$86.9 million achieving not only strong growth in ticketing and access solutions for mountain railroads and ski resorts but also in stadiums, leisure and attractions and trade fair and congress solutions segments.

In an online update, the company advised “many customers are enthusiastic about the innovations and new technologies, and the demand to switch to an Axess system is steadily increasing.

“The innovations and new technologies in 2023 include the use of BLE (Bluetooth Low Energy) as a replacement for traditional RFID tickets, which already offers skiers on many continents the opportunity to buy tickets directly from the online store and enjoy a day's skiing without having to stop at ticket offices or ticket machines.

“In the stadium and leisure sector, there is also a clear trend towards modern and contemporary ticket technologies such as NFC (near field communication) or the use of biometric identification systems.”

Axess offers a variety of solutions, such as modern readers (certified by Apple & Google), as well as new opportunities through technology partnerships with innovative companies such as Amazon.

For example, since 2023, access to the fitness studios at Crunch Fitness locations in the USA has been via Axess gates with integrated Amazon One palm readers.

At Amazon's Climate Pledge Arena in Seattle, thanks to Axess, offers fans the ability to decide whether they enter the arena with a classic barcode or NFC ticket, or to use their palm as a convenient identifier.

Oliver Suter, Axess AG’s Chief Sales Officer, commented "the US market is the main driver of innovation here, but large stadiums such as the Rhein Energie Stadium (1. FC Köln) in Germany are already using NFC wallets on smartphones to allow fans to enter the stadium in a controlled manner.”

Further growth has also been achieved in new markets, such as the UK, with orders such as the Principality Stadium (Wales’ national rugby stadium) in Cardiff, Memorial Stadium in Bristol and the soon-to-open Co-op Live concert arena in Manchester.

In Australia, the convenience of Axess systems is appreciated in ski resorts, theme parks and new customers such as Wollongong’s WIN Stadium and Newcastle’s McDonald Jones Stadium - operated by Venues NSW.

What was made possible in the stadium with NFC and biometrics was realised in the ski segment with technologies such as Bluetooth Low Energy.

Daniel Wakounig, Axess AG’s Chief Technical Officer and Executive Board member responsible for the technological strategy, notes “in addition to classic RFID media, Axess has been offering field-tested Bluetooth Low Energy access points that are ready for series production since last year.

“In combination with the Axess SkiWallet app, this technology makes it possible to save your ski ticket on your cell phone and then use it like a normal ticket. The cell phone does not have to be taken out of the jacket, the gate recognises the ticket on the cell phone automatically and at the same speed as a normal ticket.”

Axess has already taken on a leading role worldwide with its innovative technologies.

For example, the renowned American ski resort of Aspen has also been relying on the systems and technology from Anif since this year.

With the largest ski halls in the world, the Shanghai Ski Hall, and the modernisation of the Dubai Ski Hall, two further projects with a strong image have been equipped.

Axess scores here with experience from established projects in Australia, including URBNSURF Melbourne and the soon-to-open URBNSURF Sydney. Further expertise in these areas has been gained through countless international theme park projects. Axess gates can be found in various entertainment parks almost all over the Arabian Peninsula.

Contributing to Axess' success story are its almost 500 employees who support the average of four new customers per week. Last year alone, 35.4 million RFID tickets were produced at the Axess plant in Innsbruck and more than 3,000 new access points were installed worldwide.

The systems are currently used for 17 million web transactions in the ski area every year.

Axess AG Chief Executive and Managing Director, Christian Windhager adds “the healthy and profound growth of Axess AG therefore allows for an extremely positive forecast for the future.

“Growth seems to be in the company's genes and will not stop in the coming year either.”

Axess AG will be exhibiting in Booths 4 and 5 at the upcoming Venue Management Congress in Brisbane from 19th to 21st May.

Click here to contact Axess’ Australasian branch via their entry in the Australasian Leisure Management Supplier Directory.

Images:  Axess AG is the global market leader in ticketing and access solutions for mountain railroads and ski resorts (top), the Axxess AG senior management team (middle) and Axxess AG technology installed at Auckland's Eden Park (below). Credit: Eden Park.

Related Articles

18th April 2024 - URBNSURF Sydney announces 13th May public opening

10th April 2024 - Ticketmaster looks back on Australian Grand Prix success

15th March 2024 - Program takes shape for 31st Asia-Pacific Venue Industry Congress

30th January 2024 - New appointees endorsed for Venues NSW Board

12th December 2023 - Perisher secures new chairlift for 2025 Australian snow season

17th November 2023 - Gema Group to deliver food and beverage offerings at Newcastle’s McDonald Jones Stadium

9th November 2023 - North East China’s ice and snow tourism industry maintained sustained development

7th November 2023 - Draft Snow Guidance note aims to enhance safety in Australia’s backcountry

20th June 2023 - Thredbo Resort opens for skiing and snowboarding

5th June 2023 - Snow Season Central spotlights potential delays to Australian Ski Season

3rd June 2023 - Data reveals highest snowfalls at Southern Hemisphere ski resorts

2nd May 2023 - Eden Park introduces Axess multi-platform solution

1st July 2022 - Entrance control experts Axess expands Australasian business

7th March 2022 - Wollongong City Council presents plan for redevelopment of WIN Entertainment Centre and WIN Stadium to NSW Government

1st August 2021 - Crunch Fitness Australia’s Evolt partnership aims to help members reach goals

17th May 2019 - Anniversary milestone achievement for Crunch Fitness clubs

8th June 2010 - Coronet Peak introduces revolutionary NZSki RFID technology