ATEC and Tourism Australia encourage export businesses to participate in Korea Host program

May 19, 2021

Together with Tourism Australia, ATEC is supporting Australia’s export tourism businesses to prepare for the returning Korean market with the newly created KOREA Host program.

ATEC and Tourism Australia are running a series of virtual events this May, delivered through an interactive online learning platform featuring case studies and insights from global tourism marketing experts.

ATEC Managing Director Peter Shelley notes “ATEC’s successful Market Host programs deliver commercially valuable learning opportunities which help export tourism businesses prepare for new markets and their needs.

“While we wait for our international borders to open, tourism businesses have the opportunity to invest in building capacity and capability for the future and ATEC Host programs can help them do just that.”

The ‘KOREA HOST’ industry development program is a commercially valuable brand, endorsed by government and industry leaders of the South Korean travel trade. Korea Host is an interactive online learning program delivered in three 90 minute modules including:

'Market & Culture Ready' - Market update and snapshot of South Korea - the country, the people and their unique behaviours and attitudes. Spotlight on customer preferences, and tips to incorporate these discoveries into your services to satisfy this culturally diverse group of customers more effectively.
'Product & Service Ready' - In this module key areas are explored for consideration when developing a range of services, products and experiences suitable for Korean travellers and to satisfy guest expectations in a COVID world.
'Marketing & Trade Ready' - overview of South Korea’s travel distribution system, marketing opportunities and tips on how to develop successful Korean business relationships.

Tourism Australia Managing Director Phillipa Harrison said the new Korea Host training program provided a good opportunity for Australian tourism businesses to prepare themselves for the return of international visitors in the future.

“Pre-COVID South Korea was one of Australia’s top 10 markets for both visitors and spend and we expect that in time, once travel resumes, the market will return in significant numbers.

“While international travel is on hold, it is an opportune time for Australian tourism operators to gain a competitive advantage and prepare for the future by equipping themselves with the knowledge and insights into this important tourism market.”

Korea Host is the # 1 market specific business development program and was developed by ATEC in partnership with Tourism Australia. Previous programs include Japan Host, India Host, Domestic Ready, International Ready and COVID Ready.

Graduates will receive digital badging to show their market readiness which they can display at the upcoming ATE in June.

Registrations and dates for workshops across the country are available at: atec.net.au/training-&-development/korea-host/

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