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adidas and UBX launch campaign to highlight universal appeal of boxing

adidas and UBX launch campaign to highlight universal appeal of boxing
June 10, 2024

Boxing fitness franchise UBX and global sport apparel brand adidas have launched a campaign to celebrates the inclusivity, diversity and transformative power of boxing.

The Boxing is for Everyone campaign is the latest partnership between adidas’ Combat Sports division and the Australian founded franchise and follows a landmark global partnership between the two brands announced in June last year which saw the release of a co-branded range of boxing merchandise and equipment.

The collection is available exclusively at UBX gyms globally.

Introducing the new campaign, UBX Head of Marketing, Edrianne van Bennekom advised “boxing has the power to change lives by challenging perceptions of what we are capable of. This campaign is about making boxing accessible and fun for everyone, regardless of their background or fitness level. We want to inspire people to rethink what’s possible.

“This collaboration beautifully merges adidas’s performance-focused heritage with UBX’s community-driven approach to fitness, creating a unique synergy that appeals to both high-performance athletes and casual fitness enthusiasts.”

Tim West, co-founder and Managing Director of UBX, added “as UBX continues to expand globally, our partnership with adidas Boxing allows us to bring exclusive ranges to each market.

“We aim to release limited edition gloves and apparel that resonate with our UBX communities worldwide.”

UBX offers a mix of boxing and strength training in a 12-round circuit format. It has 100 locations worldwide.

Image credit: UBX.

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