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Abu Dhabi department of culture and tourism partners with Group

Abu Dhabi department of culture and tourism partners with Group
May 12, 2022

The Arabian Travel Market saw Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi) partner with Group, a leading global travel service provider.

The partnership's social and economic initiatives aim to encourage and entice visitors worldwide to visit Abu Dhabi, promoting the UAE capital as a top-tier travel destination in 13 markets across Asia and Europe, including in India, China, South Korea, Japan, USA, UK, Germany, France, and the Netherlands.

The partnership marks the first time DCT Abu Dhabi has engaged Group as a whole, rather than with its various singular entities, increasing consistent visibility across its five popular business and consumer global travel platforms. Over a period of 12 months, Group's primary focus is to achieve 57,000 room nights in Abu Dhabi through marketing on its five portfolio channels. These B2B and B2C subsidiaries include, a global travel service provider with an extensive hotel and flight route network; Skyscanner, the world leader in global flight meta-search; Travix, a global OTA operating in 39 countries; Ctrip and MakeMyTrip.

HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi notes "we are very pleased to announce our global agreement with Group, a partnership that will share Abu Dhabi's story with international visitors – beginning with the summer season and beyond. Through strategic partnerships such as this and our ever-expanding tourism and culture offering, we are further elevating Abu Dhabi as a top-of-mind destination, providing travellers around the world with diverse, immersive and enriching experiences to discover at their own pace."

Jane Sun, Chief Executive Group adds "we are pleased to announce, Group and the Department of Culture and Tourism – Abu Dhabi continue to strengthen our cooperation through a new strategic partnership. Together, we will launch a series of promotional initiatives to market and develop Abu Dhabi's tourism industry and promote and conserve its rich heritage and culture."

As part of this landmark partnership, DCT Abu Dhabi and Group will also introduce industry initiatives, including a talent development programme that will see staff members seconded across worldwide offices to expand their professional and industry experience. A second initiative will centre on increasing the awareness of Abu Dhabi's sustainable tourism activities.

DCT Abu Dhabi's vision is defined by the Emirate's people, heritage and landscape - working to enhance Abu Dhabi's status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information about DCT Abu Dhabi and the destination, please visit and 

Find out more about Group 

Image top: DCT Abu Dhabi Signs Agreement with Group at Arabian Travel Market 2022; image above: Abu Dhabi via pexels

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