Author

Ian Mullane

About the author

Ian Mullane

Chief Executive, Keepme

Ian Mullane is the Founder and Chief Executive of Keepme, a revenue acceleration platform dedicated to increasing operator revenue through AI-powered insights and tools. He is also a respected thought leader, white paper author, regular keynote speaker at industry events globally, GymNation Board member and member of the ukactive Digital Futures Council.

With a career that has seen him work with some of the biggest players in FinTech including his position as Chief Operating Office at Sungard, Ian was also the owner/operator of the fitness business Vanda in Singapore for more than a decade.

Five sales tips to turbocharge gym and fitness club conversion rates

As anyone who works in gym sales will tell you, there’s often something of a chasm between what prospects say they’re going to do and what they actually end up doing.…

read more

Mar 13, 2022 Ian Mullane Billing / Features / Fitness / Marketing / Technology /

 
 

How confident can fitness businesses be in AI predictions?

I am often asked about the accuracy of AI - how confident we can be in its predictions. It’s understandable. Operators are, after all, being asked to move away from an expertise-led…

read more

Sep 12, 2021 Ian Mullane Billing / Features / Fitness / Marketing / Technology /